Post by Caley on Jul 3, 2003 14:54:12 GMT -5
From Lee:
Check this out...
Be sure to read before viewing. Click the link when you're done reading!!
A new Honda commercial in the UK:
It's very important that you understand there are no computer graphics or
digital tricks in the film. Everything you see really happened in real
time exactly as you see it.
The film took 606 takes. On the first 605 takes, something, usually very
minor, didn't work. They would then have to set the whole thing up again.
The crew spent weeks shooting night and day. By the time it was over,
they were ready to change professions. The film cost six million dollars
(holy ----!) and took three months to complete. In addition, it's two minutes
long, so every time Honda airs the film on British television, they're
shelling out enough dough to keep any one of us in clover for a lifetime.
However, it is fast becoming the most downloaded advertisement in
Internet history. Honda executives figure the ad will soon pay for itself
simply
in "free" viewings (Honda isn't paying a dime to have you watch this
commercial!). When the ad was pitched to senior executives, they signed
off on it immediately without any hesitation-including the costs.
There are six and only six hand-made Accords in the world. To the horror
of Honda engineers, the filmmakers disassembled two of them to make the film.
Everything you see in the film (aside from the walls, floor, ramp, and
complete Honda Accord) are parts from those two cars.
The voiceover is Garrison Keillor.
When the ad was shown to Honda executives, they liked it and commented on
how amazing computer graphics have gotten. They fell off their chairs when
they found out it was for real. Oh. And about those funky windshield
wipers. On the new Accords, the windshield wipers have water sensors and
are designed to start doing their thing automatically as soon as they become
wet. It looks a bit weird in the commercial.
As amazing as this is, it's actually based on an earlier film from the
seventies called "How Things Move" by two Swiss self-destructing artifacts
artists (say that ten times fast). In that film, a similar set-up with
household objects goes on for thirty (three-zero!) minutes with air jets
and fire and chemical reactions.
Watch it!
home.attbi.com/~bernhard36/honda-ad.html
Check this out...
Be sure to read before viewing. Click the link when you're done reading!!
A new Honda commercial in the UK:
It's very important that you understand there are no computer graphics or
digital tricks in the film. Everything you see really happened in real
time exactly as you see it.
The film took 606 takes. On the first 605 takes, something, usually very
minor, didn't work. They would then have to set the whole thing up again.
The crew spent weeks shooting night and day. By the time it was over,
they were ready to change professions. The film cost six million dollars
(holy ----!) and took three months to complete. In addition, it's two minutes
long, so every time Honda airs the film on British television, they're
shelling out enough dough to keep any one of us in clover for a lifetime.
However, it is fast becoming the most downloaded advertisement in
Internet history. Honda executives figure the ad will soon pay for itself
simply
in "free" viewings (Honda isn't paying a dime to have you watch this
commercial!). When the ad was pitched to senior executives, they signed
off on it immediately without any hesitation-including the costs.
There are six and only six hand-made Accords in the world. To the horror
of Honda engineers, the filmmakers disassembled two of them to make the film.
Everything you see in the film (aside from the walls, floor, ramp, and
complete Honda Accord) are parts from those two cars.
The voiceover is Garrison Keillor.
When the ad was shown to Honda executives, they liked it and commented on
how amazing computer graphics have gotten. They fell off their chairs when
they found out it was for real. Oh. And about those funky windshield
wipers. On the new Accords, the windshield wipers have water sensors and
are designed to start doing their thing automatically as soon as they become
wet. It looks a bit weird in the commercial.
As amazing as this is, it's actually based on an earlier film from the
seventies called "How Things Move" by two Swiss self-destructing artifacts
artists (say that ten times fast). In that film, a similar set-up with
household objects goes on for thirty (three-zero!) minutes with air jets
and fire and chemical reactions.
Watch it!
home.attbi.com/~bernhard36/honda-ad.html